This web site puts small files (known as ʻcookiesʼ) on to your computer or other device to collect information about how you browse the site.

We use cookies to measure how you use our web site so that we can improve it for you. We donʼt use cookies to identify you personally.

Google Analytics

We use Google Analytics to collect information on how you use our website so that we can improve it for you.

Google Analytics doesn’t store any of your personal details. It stores data about how you got to the website, the pages you visit and how long you spend on each page. We don’t allow Google to use or share our analytics data.

If you want to know more about how Google use information, visit Google’s privacy page.


We use information provided by DoubleClick and Facebook pixels to improve our advertising and our website. This may help us improve our advertising on what’s relevant to a user, improve performance reporting and to avoid showing ads that a user has already seen.

We may use data from conversion cookies or the pixel to determine how many times people who click on our ads end up taking a positive action (like clicking on a link to check their state pension) on our site.

Conversion cookies are not used by Google / Doubleclick for interest-based ad targeting and persist for a limited time only. All cookie data we receive from Google / Doubleclick for advertising and tracking is fully anonymous.

Third parties, including Facebook and Youtube, may use cookies, web beacons and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. Further information about Facebook’s Privacy Policy and Cookies is available online.

Cookie Name Purpose
Cookie preference CookieControl This cookie is used to remember a user’s choice about cookies on this site. Where users have previously indicated a preference, that user’s preference will be stored in this cookie.
Universal Analytics (Google) _ga
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website, where visitors have come to the website from and the pages they visited.
Read Google’s overview of privacy and safeguarding data

Find out more about how to manage or delete cookies.

GOV.UK services

We may link to some GOV.UK services which can set additional cookies and have their own cookies policies.