This web site puts small files (known as ʻcookiesʼ) on to your computer or other device to collect information about how you browse the site.

We use cookies to measure how you use our web site so that we can improve it for you. We donʼt use cookies to identify you personally.

Google Analytics

We use Google Analytics to collect information on how you use our website so that we can improve it for you.

Google Analytics doesn’t store any of your personal details. It stores data about how you got to the website, the pages you visit and how long you spend on each page. We don’t allow Google to use or share our analytics data.

If you want to know more about how Google use information, visit Google’s privacy page.


We use information provided by DoubleClick and Facebook pixels to improve our advertising and our website. This may help us improve our advertising on what’s relevant to a user, improve performance reporting and to avoid showing ads that a user has already seen.

We may use data from conversion cookies or the pixel to determine how many times people who click on our ads end up taking a positive action (like clicking on a link to check their state pension) on our site.

Conversion cookies are not used by Google / Doubleclick for interest-based ad targeting and persist for a limited time only. All cookie data we receive from Google / Doubleclick for advertising and tracking is fully anonymous.

Third parties, including Facebook and Youtube, may use cookies, web beacons and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads. Further information about Facebook’s Privacy Policy and Cookies is available online.

If you don’t accept our cookie policy

If you don’t want to accept our cookie policy on your own computer you can:

• Use a different internet access device on which cookies have been accepted

• Change your browser settings to not accept cookies

Find out more about how to manage or delete cookies.

GOV.UK services

We may link to some GOV.UK services which can set additional cookies and have their own cookies policies.